• Permanent full-time or part-time (for the right applicant)
• Based either at SPCA’s Hobsonville Office (hybrid) or fully remote (with access to a local SPCA Centre)

ABOUT THE ROLE

Are you passionate about using data, technology, and creativity to deliver meaningful marketing experiences? Join SPCA as a Marketing Automation Specialist, where your work will directly support animal welfare by connecting more people to our cause and driving fundraising impact through well-designed, email-led supporter journeys.

As part of the Marketing and Customer Experience team, this role will lead the delivery of SPCA’s email-led supporter engagement programmes, ensuring clear ownership, governance, and best practice across all outbound email and SMS activity.

You will work with teams across Data, Fundraising, Events, Communications and Marketing, and play a crucial role in strengthening how we connect with our supporters. Using data, insights, and automation you will design and optimise meaningful communication journeys.

As a newly created role, this position provides the opportunity to establish and evolve SPCA's approach to email and SMS-led engagement, with significant scope to drive innovation and continuous improvement.

Key Responsibilities

In this role, you will:

• Own and manage all outbound email and SMS communications, including governance, approvals, and growth strategy
• Design, build, and optimise automated supporter journeys across fundraising, marketing, communications, and customer experience
• Use data and insights to identify opportunities to improve engagement, retention, and performance
• Establish A/B testing frameworks and deliver reporting that drives continuous improvement
• Work closely with the Data, Fundraising, Events, and Communications teams to manage integrations, segmentation, and data quality
• Support the delivery of high-quality, consistent content across email and SMS journeys
• Contribute to the implementation and continuous improvement of SPCA’s SEO/GEO website strategy

ABOUT YOU

We are looking for someone who is both analytical and creative, with a strong understanding of email marketing, lifecycle marketing, and automation. You have experience growing email lists, building and optimising email and SMS campaigns, managing complex automated journeys, and using data to drive smarter decisions. You are confident taking ownership of work end-to-end and influencing stakeholders to deliver meaningful, measurable outcomes.

Our ideal candidate has:

• Proven experience working with marketing automation platforms (e.g. Ubiquity – our current system, HubSpot, Salesforce, etc) in a complex environment
• Hands-on experience designing and delivering email and SMS campaigns, including segmentation, testing, and optimisation 
• Strong analytical skills and the ability to translate data into actionable insights
• A solid understanding of email marketing best practice, deliverability, and lifecycle marketing
• A basic understanding of web SEO/GEO
• Confidence working with CRM systems and data-driven marketing approaches
• Excellent written and verbal communication skills, including the ability to translate data and insights into clear, engaging communications
• A collaborative, proactive approach and the ability to influence across teams
• Optional: Experience using CMS systems

SPCA PURRRKS

To support you in your role and beyond, we offer:

• Flexible working options, including hybrid and remote arrangements
• Opportunity to shape and grow a key capability within the organisation
• A purposeful role where your work directly supports animal welfare outcomes
• A paid day off for your birthday – our way of celebrating you
• Exclusive discounts and benefits, including pet insurance and retail offers
• Access to 24/7 confidential wellness support

ABOUT US

SPCA is the leading animal welfare charity in New Zealand, helping to protect over 55,000 animals each year and working to create a kinder, better future for animals across Aotearoa.

Our teams prevent cruelty, educate and engage communities about animal welfare, rehabilitate injured or sick animals, provide safe shelter, and help reunite or rehome animals in need. We respond to urgent animal rescues, take action to uphold animal welfare laws, and support our wider operations, including Op Shops and other services that fund and enable our work.

Every day, our people make a real difference for animals and the communities who care for them – and we would love you to be part of that mission.

HOW TO APPLY

If you are ready to bring your skills and passion to a role that truly matters, apply now by submitting your CV and cover letter.

For more information click the apply now button and that will take you to our careers site. On our careers site you can click here for more about the impressive work we do and the impact we have and click here for the job description.

Applications for this role may be reviewed as they are received so we encourage you to apply as soon as possible!

We have a diverse, inclusive and values driven culture at SPCA. We value a diverse work environment because teams are stronger with different perspectives and experiences, so we welcome people from all walks of life to apply.

All applicants must possess the legal right to work in New Zealand, either as a New Zealand or Australian Citizen or by holding a valid working visa.

Simply click Apply and complete our simple online application process*.  Please contact recruitment@spca.nz if you have any additional questions.

*Only applications submitted through the official process will be considered.